About the new Mercedes GLK Hybrid apparently the most fuel efficient SUV in the global market.
The response given by a Mr. Dieter Hubner about why they came up with this new model from Daimler, is just very clever and proves a very great lesson about the customer being King. This is what innovation for an entrepreneur is about; creating customer driven products.
The GLK is targeted at young, independent-minded individuals. They constitute high-earning employees and the self -employed of either gender, aged in the early mid 40's, or young couples with one or two children.
They are success driven and have clearly defined career goals, are strongly lifestyle oriented, predominantly extrovert and active in sports.
...for a moment I thought I was writing my Bio-data.
GLK is a statement of individuality, independence and social status.
...is this not what entrepreneurship is about to some extent?
DEFINATELY A CAR I WOULD WANT!
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