Saturday, August 29, 2009

LIFT ME UP


It has been long since my last post. Unfortunately I had to take the slow lane in putting up a new blog post because the work load has just been enormous; juggling business hustles and school work (I have had one too many assessments and assignment in a weeks period + three term papers that need researching and are all due within three weeks, and apparently we are also required to write up a business plan for the entrepreneurship class)... I wonder how I will hack my third year at "Stressmore" University with my sworn commitment to the blog and my business duties (now that "proprietor of Coinvest enterprises" is part of my C.V I have to live up to my duty).

Blog 101 states that any new blog should keep active by posting one sentence daily (the reason why Twitter platform exists) or at least one blog post each week. You should also have a regular time for blogging - which for me had been Thursday. But it is proving difficult with multi tasking seemingly becoming impossible especially because blog posts need to be well researched and informed. I am yet to attract a niche readership especially without supporting built up content - in blogger's lingo; 'Pillar Posts'.

Now, I have discovered another acclaimed way of successful blogging - posting comments in other blogs. This has made my time surfing the internet more worthwhile and opened up the larger world of blogosphere to me ( Previously I was only ardently reading Ben Casnocha and Start-ups in Kenya, and I acknowledge them for inspiring me to start a business and also blogging, SHUKRANI!) I will pursue this alternative of posting comments(Lio Mungai) and see where the path leads me as I seek to gain exposure.

I have stated before my love of reading and may I add that I also have this habit of writing down notes sometimes while I'm reading. I have this small jotter book where I have written down notes on my reading history and key points (Until recently I have been thinking this to be a "scrap book"). I presume blogging on these notes will enable me build up 'Pillar Posts'!

What has been your strategy to successful blogging?

Tuesday, August 4, 2009

Motoring and great customer service. Mercedes GLK.



About the new Mercedes GLK Hybrid apparently the most fuel efficient SUV in the global market.

The response given by a Mr. Dieter Hubner about why they came up with this new model from Daimler, is just very clever and proves a very great lesson about the customer being King. This is what innovation for an entrepreneur is about; creating customer driven products.

The GLK is targeted at young, independent-minded individuals. They constitute high-earning employees and the self -employed of either gender, aged in the early mid 40's, or young couples with one or two children.
They are success driven and have clearly defined career goals, are strongly lifestyle oriented, predominantly extrovert and active in sports.

...for a moment I thought I was writing my Bio-data.
GLK is a statement of individuality, independence and social status.

...is this not what entrepreneurship is about to some extent?

DEFINATELY A CAR I WOULD WANT!